Literaturnachweis - Detailanzeige
| Autor/in | Applegate, Edd |
|---|---|
| Titel | Subliminal Advertising: Is it Still Being Taught in Advertising Programs? |
| Quelle | (1990), (8 Seiten)
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Monographie |
| Schlagwörter | Advertising; Consumer Protection; Course Content; Higher Education; Mass Media; Persuasive Discourse; Social Science Research; Teaching Methods |
| Abstract | In 1974, 1976, and 1980 three best-selling books were published by Prentice Hall authored by Wilson Bryan Key. Key adopted the viewpoint that subliminal perception was a new phenomenon and that advertisers and advertising agencies were involved in manipulation of the public with the cooperation of the mass media. This study asks whether professors of advertising continue to explain the concept of subliminal advertising as defined by Key or others to their students, and how many class meetings are devoted to the topic. A questionnaire was mailed to 51 college professors who were asked if Key's theories were discussed in their classroom lectures. Of the 51 questionnaires mailed, 21 were returned, 14 indicated the issues were discussed, 6 explained Key's theories, and 1 indicated the topic was not discussed. The findings showed that professors in departments of advertising continue to discuss the Key's ideas but the discussion is limited to one class period or less and usually in an introductory course. (NL) |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
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